Peach is a brand and club night led by Rachel and Kacie McAdam. Peach parties promote rap music with a focus on trap, grime and dancehall, bringing people together from all over the UK.

We worked with founders Kacie and Rachel to build a brand which celebrates inclusivity, empowerment, rap music and makes sure Peach stands out on the streets and social media.

Promoting Peach parties and making sure people are inspired to grab their tickets after seeing the posters and online promotions has been key to building the brand.

Our challenge was to build a brand which represents everything Peach stands for; inclusivity, empowerment and urban music. The brand should feel fresh, genuine and carry the passion of the founders through every detail.

• Create a brand which feels empowering
• Celebrate the lifestyle and culture surrounding the music
• Ensuring the brand and posters command attention and stand out on the streets and social media

Storytelling is something all cultures share. Stories are part of the fabric of how we connect with one another; bringing people together and capturing the imagination – whether old or new, reality or fantasy.

With the concept of storytelling we created a simple system which allows us to combine images and create an on-going story through the posters for the parties. The tone or subject of the story can be abstract or literal, changing dependent on the party. The flexible system allows the series to stay fresh and exciting but retain consistency through the typography, tone of the photographs, recurring elements and themes.

"The brand has played a huge role in launching and establishing Peach successfully. Before people attend our events or discover what we do, the posters capture their attention and make a statement about who we are.” K4CIE, Peach co-founder

"Having a strong brand has helped open up a lot of opportunities for us." Rachel, Peach co-founder

Peach recently featured on Radio 1, Dazed, Kiss FM and Foundation FM.

"People always look forward to seeing the next Peach poster and the engagement we see on them is amazing.” Rachel, Peach co-founder