Warriors were approached by international clothing company AWDis to reposition and future-proof their leading brand Just Hoods by developing the brand identity, leading the creative direction and designing the product catalogues for 2019 and 2020.

• Appeal to new customers
• Engage with new markets
• Excite existing customers
• Differentiate Just Hoods from competitors
• Differentiate Just Hoods from sister brands
• Establish consistency across brand communication
• Showcase product line

• Increase revenue
• Increase orders from existing distributors
• Generate new orders from distributors
• Improve perception of the brands amongst distributors, stockists and customers
• Increase online engagement
• Expand into new customer bases where possible

We also developed the logotype and brand elements that were rolled out across the other sub-brands including Just Ts, Just Cool and Just Polos with the purpose of creating a cohesive framework through which the sub-brands can be articulated clearly and distinctly as part of a wider family of brands but each differentiated through strong art direction and photography.

Lifestyle photography was combined with technical presentation, balancing business-to-business marketing with consumer marketing.

Our creative direction was approached with a two-pronged strategy in order to take care of the concerns of wholesale buyers as well as their customers and the end-users who would be wearing the products.